Making headlines for Silobreaker
Long-term Eleven Hundred Agency client, Silobreaker, delivers decision-grade intelligence that helps organisations understand and respond to cyber, geopolitical and physical risks with greater speed and confidence.
Learn how our team has helped the company build visibility, credibility and market authority, landing coverage in some of the world’s most prestigious media outlets.
Silobreaker’s challenge
As Silobreaker continued to grow and innovate, it sought to increase its visibility among security leaders, intelligence professionals and C-suite decision-makers while showcasing new product developments, thought leadership and its evolving position within the intelligence market.
The company required an agency partner capable of supporting a broad communications programme spanning media relations, executive profiling, analyst engagement, awards, content development and strategic messaging.
A coordinated PR and content strategy
Since 2021, Eleven Hundred Agency has worked as an extension of the Silobreaker in-house team, delivering an integrated communications programme designed to build awareness, credibility and industry influence.
Over the course of the partnership, we have supported:
- Media relations and thought leadership
- Executive profiling
- Analyst engagement Industry awards programmes
- Product launch communications
- Customer case studies
- Research promotion
- Website and content development
As Silobreaker's business evolved, our programme has evolved alongside it, supporting new messaging, market opportunities and thought-leadership themes across cybersecurity, geopolitical risk and intelligence.
Key achievements:
Sustained visibility in influential media
The programme has secured coverage, commentary and thought-leadership opportunities across cybersecurity, business and national media, including BBC News, CNBC, TechRadar Pro, CSO Online, Dark Reading, SC Magazine, IT Pro and Intelligent CISO.
Highlights included BBC News coverage syndicated across BBC online channels and Yahoo! News – featuring expert commentary from Silobreaker's Head of Research on how cybercriminals use data leaks and SIM-swapping attacks to take over accounts – as well as expert commentary in CNBC from Silobreaker CISO, Andy Grayland, on the CrowdStrike IT blackouts.
Supporting product launches and company milestones
Eleven Hundred Agency supports major announcements, partnerships, research initiatives and product launches, helping generate both earned media coverage and broad industry visibility.
Recent campaigns included launch activity for Silobreaker Mimir AI, Forrester-related announcements, Intelligence Requirements and NATO-focused cybersecurity research.
Industry recognition
The partnership also supports industry awards activity, contributing to recognition across leading cybersecurity programmes, including the Globee Cybersecurity Awards, SC Awards Europe and the CISO Choice Awards.
Strategic content development
Beyond media relations, Eleven Hundred Agency has helped develop a substantial body of content to support Silobreaker's thought leadership, product marketing and market education efforts.
This included customer case studies, blogs, website content, reports and long-form educational resources designed to help explain complex cybersecurity and intelligence concepts to target audiences.
For more examples of our work for clients, take a look at our case studies.
FAQ:
How does Eleven Hundred Agency support Silobreaker?
Eleven Hundred Agency provided integrated communications support spanning media relations, thought leadership, analyst engagement, awards programmes, content development and executive profiling.
What results has the partnership achieved?
The partnership helped secure coverage and commentary opportunities across publications including BBC News, NBC News, TechRadar Pro, CSO Online, IT Pro, Dark Reading and SC Magazine, while supporting industry award wins and shortlists.
How long has Eleven Hundred Agency worked with Silobreaker?
Eleven Hundred Agency has supported Silobreaker since 2021, acting as a long-term communications partner across multiple initiatives and company milestones.
What communications services are delivered?
The programme includes media relations, executive thought leadership, analyst relations, award submissions, content creation, website content, customer stories and educational resources.
Why is Silobreaker a good case study for B2B technology PR?
The relationship demonstrates how an integrated communications programme can support visibility, credibility, thought leadership and market positioning over a multi-year period.