New Relic picks Eleven Hundred for UK PR

Eleven Hundred Agency has been appointed by New Relic, the global intelligent observability platform, as its PR and communications partner for the UK & Ireland.

Following a competitive brief, the agency will lead media relations and thought leadership in the region. The partnership will focus on securing impactful coverage and telling stories that demonstrate how New Relic enables organisations to strengthen digital performance, improve reliability and deliver seamless customer experiences.

“Keeping complex systems running without disruption is one of the toughest challenges organisations face today,” said Claire Ayles, Founder, Eleven Hundred Agency. “New Relic gives teams the visibility and predictive insights they need to stay ahead of issues, and we’re excited to help bring that story to audiences in the UK and Ireland.”

“Eleven Hundred Agency’s deep expertise in technology PR and strong understanding of the UK and Ireland market made them the right partner for our communications,” said Josh Budd, EMEA Content and Regional Communications Marketing Manager at New Relic. “As organisations depend on increasingly complex digital environments, it was important for us to work with an agency that understands the enterprise IT landscape and can translate sophisticated observability concepts into clear, compelling narratives. The team will play a key role in raising awareness of New Relic’s Intelligent Observability Platform in this strategically important region.”